The Intersection of Punishment and Prosperity Theologies in American Society
The Rise of the Prosperity Gospel in American Life: A Story of Getting Paid vs. Punishment
In a society built on capitalism and retribution, it’s no surprise that the two most influential definitions of the “good news” revolve around people getting paid or being punished. In conservative evangelicalism, the emphasis has traditionally been on punishment, with a theology centered around penal substitutionary atonement and eternal conscious torment.
However, recent research shows a shift in American life towards the getting paid side of the equation. The number of American Protestants who claim to hear the prosperity gospel preached in their churches has risen from 38% to 52% since 2017. The prosperity gospel, a fast-growing movement associated with Pentecostalism, evangelicalism, and charismatic Christianity, emphasizes believers’ abilities to transcend poverty and illness through devotion and positive confession.
Prominent figures in the prosperity gospel movement include Joel Osteen, Creflo Dollar, and Kenneth Copeland. This theology, which promises financial and health blessings in exchange for donations to ministries, has gained popularity through a combination of media and megachurches in the United States.
The rise of the prosperity gospel in churches mirrors its ascension in television ratings, with networks like INSP experiencing unprecedented growth. INSP, known for its Western-themed programming and religious content promoting the prosperity gospel, has seen a significant increase in viewership over the years.
While the prosperity gospel promises financial blessings in this life, the gospel of punishment focuses on spiritual rewards in the afterlife. Both ideologies are built on hierarchies, with God or Jesus at the top bestowing blessings on those below who adhere to their teachings.
The trickle-down effect of the prosperity gospel has resonated with many at the bottom of the prosperity hierarchy, despite criticisms of its focus on material wealth. The gospel of punishment, on the other hand, promises rewards for repentant faith and obedience.
As conservative media outlets like Newsmax and INSP experience growth, the messages of the prosperity gospel and the gospel of punishment may have influenced the rise of these ideologies in local churches. The hierarchical frameworks of both ideologies create dynamics of retribution and spiritual belittling towards those at the bottom of the hierarchy.
To address the power dynamics and spiritual implications of the rise of the prosperity gospel, it’s essential to acknowledge the role of conservative evangelical theology, politics, and media in shaping cultural norms. By understanding the roots of these ideologies, we can work towards a more inclusive and equitable society.
In conclusion, the rise of the prosperity gospel in American life reflects a shift towards getting paid theology, challenging the traditional emphasis on punishment in conservative evangelicalism. As these ideologies continue to influence society, it’s crucial to critically examine their impact on individuals and communities.